Summary of Local Buzz in the Borders. What You Get and What it Does!
Local Business Listing Research and Creation
First we will carry out a thorough directory listings analysis to assess your position and decide how to move forward. We hunt out duplicate local business listings; as these dilute your presence and affect the integrity and user-friendliness of your brand. This helps reduce the possibility of search engines and major local listing sites flagging your duplicates as poor quality: or confusing users!
Next comes competition analysis of the category and search engine ranking comparisons with your competitors.
We make sure that your (NAP) Name, Address and Phone numbers are valid, verified and are consistent across all current and future listings. This allows us to create or up-rate your local listing profiles on Google My Business, Bing Local, Facebook Places and Foursquare; as well as on further top local directories within your business niche or more obscure hyper local directories.
Image Creation, Optimisation, and Publication
We provide high quality images, editing with branding, and optimisations that include geo-tagging and helpful categorisation for people and search engines; as well as making images accessible to customers with vision problems. We also assist in earning and acquiring high quality back links to your web presence. We then upload and publish your branded image to 4 primary local business directories. This increases your digital footprint with the kind of quality information that search engines value and which is helpful to real people seeking solutions or services.
Custom Citation Building
After the directory research, we register your business to other local, niche and specialised directories as well as submit a report on the options of using some paid placements in recommended directories. There is a focus on good quality complete listings.
Review Publication and Promotion Creation
We analyse reviews of both yourself and your competitors and then we devise a strategy for encouraging more reviews for you. This is always done in full recognition of the current best practises following the recent clamp downs on fake reviews. We can also furnish promotional copy-writing, promotional banner and image design; dependant on the level of the chosen package. For many businesses the implementation of mobile device friendly discount / special offer coupons including QR codes is recommended.
Local Mobile “Check In” Visibility
We organise publicity for your local mobile check-in promotions via your Facebook Places, Foursquare and Google accounts to encourage more check-ins at your premises which will increase your digital footprint locally – leading to more business as well as strengthening your local social signals.
Promotions and Event Social Updates
This includes Google Places offer creation and update, Google Plus local business page promotion update, Facebook Page promotional “like” creation, Facebook Places promotion publication, Bing Local deals creation, Bing mobile deals publication and Foursquare promotion update to strengthen your local signals. This part of the offer is likely to change as the new Google Places / Plus Local dashboard comes online in the UK.