marketing strategy

What’s Your Name Worth Online?

Posted by on Feb 3, 2013 in LocalSeoSlider, reputation management | Comments Off

What’s Your Name Worth Online?

Reputation management isn’t just a simple buzz word for marketing and social media types to extract cash from troubled businesses.  In the world of online business, reputation matters.  I have spoken to restaurant and hotel owners who are almost scarred by their most recent encounters with a Trip Advisor review or a spiteful attack on their Facebook page.  Mike Blumenthal gives the issue a...

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Strategic SEO Isn’t Expensive – Unless You Don’t Grasp the Nettle

Posted by on Jul 19, 2012 in SEO | Comments Off

How Costly Is Strategic SEO? I spotted one of Search Engine Land’s really informative posts, and even though it was getting late, the title seemed to jump out and grab me by the eyeballs.    This is mainly because of the difficulty I seem to have in persuading business and website owners about the importance of  planning their SEO strategy BEFORE they build or rebuild their websites.  ...

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Citation Sources for a Local SEO Boost to Cumbria Businesses

Posted by on Jan 2, 2012 in citation, local seo | Comments Off

Knowing which citation sources are going to be effective for improving the local seo performance of your website as a Cumbria based business has been a fairly hit and miss affair.  In different market sectors, you tend to find a different pattern of  citations, directories and listing services.  Citation! That doesn’t sound very Cumbrian, does it?  I think it would be fair to say that...

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Internet Marketing in Cumbria with a Local Search Marketing Consultant

Posted by on Mar 31, 2011 in Internet marketing | Comments Off

Internet marketing strategies are no longer the preserve of uber geeks and multinationals. In Cumbria, local search, using Google and the other search engines is rapidly overtaking traditional Yellow Pages and the other directories. This is simply mirroring an accelerating global trend. To succeed and get more customers from the Internet, business owners need to learn and understand the...

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e Marketing Strategy & Consulting for Cumbria Business

Posted by on Mar 6, 2010 in e marketing strategy | Comments Off

Formulating a cost effective e marketing strategy for your Cumbria based business? Ill have to be blunt; I don’t know you or your business so I don’t have any answers for you…YET! We may have crossed paths because I approached you regarding improvements to your online presence but it takes time for me to understand a client’s business goals and values. I prefer to hold...

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