What’s Your Name Worth Online?
Reputation management isn’t just a simple buzz word for marketing and social media types to extract cash from troubled businesses. In the world of online business, reputation matters. I have spoken to restaurant and hotel owners who are almost scarred by their most recent encounters with a Trip Advisor review or a spiteful attack on their Facebook page. Mike Blumenthal gives the issue a...
Read MoreStrategic SEO Isn’t Expensive – Unless You Don’t Grasp the Nettle
How Costly Is Strategic SEO? I spotted one of Search Engine Land’s really informative posts, and even though it was getting late, the title seemed to jump out and grab me by the eyeballs. This is mainly because of the difficulty I seem to have in persuading business and website owners about the importance of planning their SEO strategy BEFORE they build or rebuild their websites. ...
Read MoreGoogle Plus Local: Be the Business That’s Seen in Local Search
Google Plus Local crept in from the wild and kidnapped your Google Places page - so what happened to your map listing? Find out why you've been handed a little gift from Google... if you make use of it early.
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