On Page SEO Tune Up Service
Are You Up For SEO?
Or Do You See Another Enormous Time Suck?
Although the process is quite straight forward in theory, implementation of the changes necessary for a well optimised page can be a big issue. That is why we offer an On-Page SEO service to take care of all of that for you. This has to start with an audit so that we can actually identify the strengths that are already in place as well as the issues that need to be fixed and improved. From there in cooperation with your web developer we will edit your existing content, suggest and create pages that should be available and add the background meta data that ensures that the search engines understand what the page is all about.
Our audits come in a range of depths, from a single keyword skim over your website, to very detailed technical audits spanning dozens of keywords and hundreds of pages.
I’m in Tune
Are your website’s pages tuned in to what customers actually want? Do you understand their needs? Are you plugged in to how they search for answers online?
On Page Search engine optimisation is nothing more than tuning a particular page of the website in; to exactly what the customer wants. Too frequently, business owners who have not been trained in the disciplines of Internet marketing, for a real world business, assume that they know exactly how their customers search or ask for answers. All too often their narrower perspective puts them out of the running to actually be relevant to the way the customer sees his or her problem on the day!
How Hiring Us Saves Your Business Time and Boosts Your Returns
- You do not have to learn another new discipline before taking action.
- You will benefit from our sweat – it’s another load off your shoulders.
- Your customers benefit from quicker access to the right solution to THEIR question.
- We stay up to date with the constantly changing world of search marketing.
- We know what works.
- We are Ethical
Get Your Website Audited Now
Find Out More About the Technicalities of Optimising Website Pages Yourself
Identifying What the Customer Wants and Needs
There is a melting pot where all the weird and wonderful ways that people search for their answers can be found. Google and Bing have been collecting data about the searches people make for a decade or more.
The first phase of getting any on page optimisation going, is first to identify the keywords that people use to search for your service or product. Once you know the keywords that real people use, your knowledge of your business will help you understand which searches really have a buying or action intent that is aligned with what you are offering.
This becomes even more important if you are optimising landing pages for an Adwords campaign.
Once you have identified the group of keywords, there should be one that stands out and encapsulates what your ideal customer is searching for and this will give you a theme for all the technicalities that follow. It is this phase of understanding what the customer wants and their questions; that you can answer better than your competitors that is most important. With the theme keyword for the page and a whole group of other keywords that are closely related you now have the tuning tools for writing the excellent copy that will reel in your customers and keep them glued to your brand. When this happens – search engines will immediately realise that your page is the answer to the question in the query.
The Technical Part of Onpage SEO Tweaking
URLS: The page name in the website’s navigation system, should ideally contain the main theme keyword. It’s the first flag that says what the page is relevant to “chocolate donuts” or “local seo”.
Title Tag: This is to an extent the most important technical part of the page. It’s the flag that says what this page is about. This tag shows up in the search results as the blue text that starts each result.
Meta Description Tag: Shows up as the snippet in search results and gives you some control over what search engines say about the web page. This does not usually affect ranking but it is a hook for the human readers to draw them in to click on the result and go to your page.
Body Text: Unsurprisingly your content should contain the keywords and their variations to confirm to search engines that they were right about your page. More importantly, if the content of the page doesn’t match the visitor’s expectations from the search results page (SERP), in the first couple of sentences, they are likely to bounce away within the first few seconds after landing. Not good for your ranking! Not good for potential customers. Not good for you! Additionally you need to write riveting copy that does satisfy their needs; to attract the visitors to stay and take the action you need!
Headings: There is a kind of hierarchy of headings from H1 to H5 and beyond which denote how important each part of the content is. Good use of headings to break up the text helps your visitor to have a good experience of your website. Use of the keywords in the headings is good practise, but the rule of thumb is to make the headings readable for people rather than religiously stuffing them with the keywords. People and solutions first for great content should be your mantra. Which is why this screed is in a toggled box for this page! Not everyone will want chapter and verse on the technicalities of on-page.
Images: Images need to be optimised in a number of ways. Reducing the file size by uploading images of the right size for display is key as this helps the page to load quicker. To help people with widely varying levels of vision health and search engines which cannot “see” images; use the page keywords in filename, title, description, tags, and alt tags to convey what each is about. Don’t just keyword stuff. Use the keywords wisely to explain the image content and its relevance to the rest of the page content. This will tune images in to what the visitor is seeking.
Uniqueness: Don’t copy other people’s work, unless you are adding some unique slant or analysis to it. The philosophy should be one of delivering value rather than getting in a visitor’s face.
Other considerations: Making sure the page is crawlable by robots of the search engine kind, mobile responsiveness and great layout are factors that ensure that people find solutions that answer their question and search engines are able to index your content and measure the levels of engagement of the visitors to your page.