Understand What’s needed in Local Search!
The first step in gaining new customers from local searches, is to make sure you are visible!
To achieve a decent degree of online visibility, there are 3 main steps in that digital marketing effort.
- Does your online presence provide answers or access to a solution for a searcher’s need… in their locality? Are you relevant and local?
- Can those people find what they need, once they get to your website and is it clear what they need to do to get it?
- Have you made your brand’s voice heard on social media where those customers congregate?
Making your business local and relevant is what our beacon service focuses on. We want to turn you into the beacon that shines as a solution to your customer’s problems, needs or even better, their wants! By working on your website content and the quality of your local directory listings and citations, you can make your business so relevant that you’ll be like the beacon the Reivers could never extinguish.
So do you know how you feature against your competitors in local search results? Our approach is to find out how relevant you are already and identify which search related factors do you need to focus on first to get ahead? Then, a little like an a la carte menu, your business can simply choose what it actually needs in order to be the Beacon that’s always lit up at the top of your local search results.
Ingredients of the Local Visibility Beacon Service
Local “Online Visibility” Audit
Find out exactly where you stand, how brightly your beacon is shining and how to out-“reive” the competition. We carry out detailed keyword research to identify the most likely phrases that your target customers will actually use when they need your service or want your products. We then implement a comprehensive audit of your visibility for up to 100 local, county and regional keywords and phrases in the search results.
£190 setup & first month, £23monthly for ongoing reports and monitoring.
Google My Business Local Listing Tune Up
Your Google “My Business” listing is a critical part of local visibility for a business. With so much search being on people’s mobile device’s and proximity being the #1 most influential factor for local visibility, you need to have your location details right. Winning a place or regaining a lost place in Google’s Local pack means you are in prime position for people to choose your service over a competitor’s. It is still one of Google’s most trusted signals for verifying that your content is trustworthy. We also add you to the local listings in Bing and Yahoo.
Citation Clean Up
The local audit often discovers listings for old businesses that were at your location or listings for your business at another old location. Cleaning up the mess left behind when businesses “move house ” is important. Leaving old NAP+W data (Name, Address Phone number + Web Address) in forgotten listings can seriously damage your business health. They confuse people and search engines about where your business really is. In turn this reduces the trust you earn… and you gradually slide from view. I know – I carelessly let it happen to me once! 🙁 It can be time consuming and difficult to regain control of a lost listing… do get them in order today!
£24 per listing
Make sure that your digital signature is in every place that Google searches: for reassurance that you’re genuine! There are a multitude of standard and niche directories along with hyper local listings that can be relevant to your location and your line of business. If your competitors are present with accurately completed, up to date listings, then they have a strong competitive edge if everything else is equal. It is important for a business to be on top of the listings. This can be a tedious – time consuming process, so let our efficient process take the strain.
£170 to create 25+ listings
On Page Tune Up of Existing Copy and Technical Factors
Tune your pages in, to the questions or problems (represented by the keywords) your customers use & attract the right visitors. Not everybody is looking for you by name. The people in your town who don’t know you yet want solutions, products and satisfaction! This service involves both the technical fiddly tasks that are often overlooked, keyword research to find the related keywords that you weren’t addressing, and rewriting of the content.
£47 per page
Quality and completeness of citations is another strong boost to your local marketing. Each directory and citation website has its own combination of short and long descriptions, image placements, video upload potential, and categorisations. This makes it possible to tailor each of your listings to use all of the available data and to make the text in each one that little bit more unique. These are a massively overlooked factor in boosting your online visibility when trying to market your business locally.
£27 per listing
Links from another website that point at your website are still a powerful help in digital marketing. They still have a huge influence on how effectively your able feature high in search results that are relevant for purchase ready customers. Let us handle the searching and outreach!
From £257 for a campaign focused on 1 key theme
What do YOU do next?
If you are less certain, ask for a preliminary audit of your online marketing fitness and we will give you some guidance on just what is really necessary.